AVVAY
In 2016 I co-founded an online marketplace for creatives, agencies, and production companies to find and book spaces called AVVAY.com. I led the entire product design, research, and frontend development stack during my time with the team.
The Challenge
Designing a two-sided marketplace
In designing a marketplace, AVVAY served both guests and hosts. Each customer segment had its own set of needs and goals that were interconnected and dependent on each other. I spent time researching and interviewing both to ensure we built an experience that worked for both.
My Role
I led the design and frontend development effort to build multiple iterations of the AVVAY website, including what is currently live today. I also wrote copy and worked on refactoring the frontend code for search engine optimization.
Process
Interaction, and Visual Design
In addition to designing user flows across the customer-facing website. I also planned and designed key transactional flows like the booking process and SMS notifications.
Booking Flow
SMS Notifications Flow
Home Screen
Search
Listing Screen
Internal Dashboard
Outcome
Serving creative professionals and space owners
AVVAY launched in the summer of 2016 to a handful of customers in the Nashville market. Today, the website is serving thousands of customers in the Nashville, Portland, Dallas, Houston, and Chicago markets. It has quickly become a core part of the business for event space owners as well as production companies and creative professionals.