AVVAY

Designing a two-sided marketplace

In designing a marketplace, AVVAY served both guests and hosts. Each customer segment had its own set of needs and goals that were interconnected and dependent on each other. I spent time researching and interviewing both to ensure we built an experience that worked for both.

My Role

I led the design and frontend development effort to build multiple iterations of the AVVAY website, including what is currently live today. I also wrote copy and worked on refactoring the frontend code for search engine optimization.

Interaction, and Visual Design

In addition to designing user flows across the customer-facing website. I also planned and designed key transactional flows like the booking process and SMS notifications.

Serving creative professionals and space owners

AVVAY launched in the summer of 2016 to a handful of customers in the Nashville market. Today, the website is serving thousands of customers in the Nashville, Portland, Dallas, Houston, and Chicago markets. It has quickly become a core part of the business for event space owners as well as production companies and creative professionals.

AVVAY

Building a brand new online marketplace to serve creative professionals.

TrueAccord

Bringing to market a more humane and customer focused debt collection experience.

Tenable Network Security

Making online security products easier to use.

AVVAY Booking

Redesigning the booking experience on AVVAY to reduce complexity and increase transparency.

Toggle Manager

Designing a more simplified and polished experience to the Toggle Manager web application.

AVVAY Pro

Building a brand new platform for creative professionals and production agencies to connect and work together.

TrueUI Design System

Designing and documenting user interface patterns for consistency, efficiency, and maintainability.