Designing a two-sided marketplace
In designing a marketplace, AVVAY served both guests and hosts. Each customer segment had its own set of needs and goals that were interconnected and dependent on each other. I spent time researching and interviewing both to ensure we built an experience that worked for both.
I led the design and frontend development effort to build multiple iterations of the AVVAY website, including what is currently live today. I also wrote copy and worked on refactoring the frontend code for search engine optimization.
Interaction, and Visual Design
In addition to designing user flows across the customer-facing website. I also planned and designed key transactional flows like the booking process and SMS notifications.
Serving creative professionals and space owners
AVVAY launched in the summer of 2016 to a handful of customers in the Nashville market. Today, the website is serving thousands of customers in the Nashville, Portland, Dallas, Houston, and Chicago markets. It has quickly become a core part of the business for event space owners as well as production companies and creative professionals.
Building a brand new online marketplace to serve creative professionals.
Bringing to market a more humane and customer focused debt collection experience.
Making online security products easier to use.
Redesigning the booking experience on AVVAY to reduce complexity and increase transparency.
Designing a more simplified and polished experience to the Toggle Manager web application.
Building a brand new platform for creative professionals and production agencies to connect and work together.
Designing and documenting user interface patterns for consistency, efficiency, and maintainability.