In 2016 I co-founded an online marketplace for creatives, agencies, and production companies to find and book spaces called AVVAY.com. I led the entire product design, research, and frontend development stack during my time with the team.
Designing a two-sided marketplace
In designing a marketplace, AVVAY served both guests and hosts. Each customer segment had its own set of needs and goals that were interconnected and dependent on each other. I spent time researching and interviewing both to ensure we built an experience that worked for both.
I led the design and frontend development effort to build multiple iterations of the AVVAY website, including what is currently live today. I also wrote copy and worked on refactoring the frontend code for search engine optimization.
Interaction, and Visual Design
In addition to designing user flows across the customer-facing website. I also planned and designed key transactional flows like the booking process and SMS notifications.
Serving creative professionals and space owners
AVVAY launched in the summer of 2016 to a handful of customers in the Nashville market. Today, the website is serving thousands of customers in the Nashville, Portland, Dallas, Houston, and Chicago markets. It has quickly become a core part of the business for event space owners as well as production companies and creative professionals.