Designing the AVVAY booking flow to increase transparency and efficiency
The challenge when iterating on the booking experience was to both gather additional information from the guest yet at the same time reduce the number of actions required for a guest to create reservation requests.
I led research, design, and frontend development on the booking experience redesign.
Research, Interaction, and Visual Design
I performed a series of phone interviews with both hosts and guests. I learned that hosts wanted additional information about the customer requesting their spaces. I also conducted an extensive analysis of our funnel metrics to see where the drop-off was happening.
Wireframes for the user journey
Increased Reservation Requests and Bookings
Analyzing funnel data we saw our "time to completion" metric decrease and saw overall reservation requests increase which led to higher numbers of bookings for hosts.
Building a brand new online marketplace to serve creative professionals.
Bringing to market a more humane and customer focused debt collection experience.
Making online security products easier to use.
Redesigning the booking experience on AVVAY to reduce complexity and increase transparency.
Designing a more simplified and polished experience to the Toggle Manager web application.
Building a brand new platform for creative professionals and production agencies to connect and work together.
Designing and documenting user interface patterns for consistency, efficiency, and maintainability.