AVVAY Booking

Designing the AVVAY booking flow to increase transparency and efficiency

The challenge when iterating on the booking experience was to both gather additional information from the guest yet at the same time reduce the number of actions required for a guest to create reservation requests.

My Role

I led research, design, and frontend development on the booking experience redesign.

Research, Interaction, and Visual Design

I performed a series of phone interviews with both hosts and guests. I learned that hosts wanted additional information about the customer requesting their spaces. I also conducted an extensive analysis of our funnel metrics to see where the drop-off was happening.

Wireframes for the user journey

Increased Reservation Requests and Bookings

Analyzing funnel data we saw our "time to completion" metric decrease and saw overall reservation requests increase which led to higher numbers of bookings for hosts.

AVVAY

Building a brand new online marketplace to serve creative professionals.

TrueAccord

Bringing to market a more humane and customer focused debt collection experience.

Tenable Network Security

Making online security products easier to use.

AVVAY Booking

Redesigning the booking experience on AVVAY to reduce complexity and increase transparency.

Toggle Manager

Designing a more simplified and polished experience to the Toggle Manager web application.

AVVAY Pro

Building a brand new platform for creative professionals and production agencies to connect and work together.

TrueUI Design System

Designing and documenting user interface patterns for consistency, efficiency, and maintainability.